Blog
Long-form thinking on performance marketing, channels and the future of advertising.
AI Search & GEO: How to Win in ChatGPT, Perplexity and Google AI Overviews
Generative Engine Optimization (GEO) is the new SEO. Here's how to structure content so AI assistants quote your brand.
Performance Max in 2026: How to Stop PMax From Burning Your Budget
Performance Max is now Google's default. Here's how to use it without losing control of where your money actually goes.
TikTok Shop & Social Commerce: The 2026 Playbook for DACH Brands
Social commerce is no longer a future trend. Here's how German-speaking brands win on TikTok Shop, Instagram Shopping and live commerce.
First-Party Data in a Cookieless World: A Practical Stack for 2026
Third-party cookies are gone. Here's the lean first-party data stack every growth team should run.
Last-Click is Dead: Why MMM and Incrementality Testing Beat Attribution Models
Attribution models lie. Marketing Mix Modeling and incrementality testing tell you what actually drives revenue.
Email & Lifecycle Automation: The Highest-ROI Channel Most Brands Underuse
Email still returns €36 for every €1 spent. Here's the lifecycle stack that turns one-time buyers into recurring revenue.
Overview: Online Marketing Channels
Online marketing channels are the foundation of every modern growth strategy. Here is how to think about them as a system.
Effective Social Media Marketing: The Power of User-Generated Content
Authentic customer content beats polished brand creative on almost every paid channel. Here's how to build a UGC engine that compounds.
5G and Mobile Marketing: How Faster Connectivity Will Transform Advertising
5G changes the unit economics of mobile creative. Heavier formats become viable. Here's what to plan for.